Our team conducted comprehensive research to get a deep understanding of our target group. A total of seven interviews were carried out, engaging both young parents and professionals from different kindergardens. Additionally, our online survey managed to collect over 20 responses. The analysis of the collected raw data provided invaluable insights, enabling us to identify the specific challenges faced by parents and offering a clear direction for problem-solving.

Subsequently, we progressed through the design process by creating a customer profile map and implementing customer segmentation. These steps helped us with identifying the optimal customer group for our product, laying the foundation for a strong marketing strategy in the later project phases. Furthermore, competitor research, coupled with the application of Porter's 5 Forces model, allowed us to pinpoint our market position and identify potential competitors.

We used the Prioritization matrix method to decide on which features we should include in the MVP, depending on the difficulty of implementation and urgency. Moreover, we visualized a critical path a user takes while interacting with the application. By illustrating the user flow, we made it easier to communicate with the developers and other skateholders.

Once the features were discussed and chosen, we created a first MVP in the form of a low-fidelity prototype and conducted early user testing by designing a landing page with a CTA button, redirecting to the prototype, and a flyer campaign with a QR code on the flyer. This way, we managed to measure the engagement and desirability of the product. After analyzing the results from both campaigns, some conclusions we derived.

Firstly, there was an obvious interest shown by the target audience, regarding future launch and use of the app. Furthermore, users were willing to share the app and spread the word with their peers, which was a promising outcome for the future success of Habbie

Upon finalizing the main features for the Minimum Viable Product and conducting early testing, our focus moved fully to prototyping. To establish the fundamental structure of the app, we developed wireframes, essentially laying out the skeletal framework. Rather than attempting to build out the entire application, we focused our efforts on designing the main screens critical to the user flow.

By concentrating on core functionalities and user interactions, we aimed to conduct another early-stage user testing, seeking valuable feedback that would inform refinements and improvements in the subsequent phases of development. This iterative approach not only facilitated a more user-centered design but also ensured a robust and well-informed evolution of the app.

During the prototyping phase, we only fully designed the main screens, as the final deliverable for this project was not the prototype. More precisely, the main deliverable was a business plan, together with a marketing and a financial plan, leaving the actual final digital product not a main priority.

On the other hand, focusing more on other aspects of project development helped me obtain marketing skills and learn how to build a complete business plan from scratch. We did manage to pitch the business plan with a showcase of the app infront of potential investors in the Durch Innovation Factory and got two investment offers if the project was to be continued after finishing my minor.